Ghanaian sports journalism is poised to take centre stage in The Gambia this week as the 8th Association of International Sports Press (AIPS) Africa Congress convenes in Banjul.

Scheduled from February 6 to 9, 2026, this summit will gather the continent’s foremost media figures to explore the swiftly changing landscape of contemporary reporting.

Representing the Sports Writers Association of Ghana (SWAG) is Secretary General Charles Osei Asibey, who joins delegates at the esteemed Sir Dawda Kairaba Jawara International Conference Centre in Bijilo.

The theme for this year’s congress, "Digital Media, AI, and Ethical Journalism in Africa" highlights a crucial moment for the industry.

As artificial intelligence begins to transform how news is collected and consumed, leaders from across the continent regard this assembly as a crucial opportunity to safeguard the profession's future.

For the Ghanaian delegation, the congress presents a comprehensive platform for professional development.

Participants will concentrate on mastering new digital tools and the integration of AI while fostering cross-border collaborations with peers throughout the continent.

Significantly, the sessions aim to uphold standards of accuracy and integrity, ensuring that African sports journalism remains robust amid an era of digital misinformation.

The event has attracted an esteemed guest list that underscores the vital significance of sports media to African diplomacy and social progress.

Gambian President Adama Barrow is expected to headline the inaugural ceremony alongside AIPS President Gianni Merlo.

Ghana’s presence at the event is further enhanced by the involvement of the Minister for Sports and Recreation, Kofi Adams.

He will be joined by ministerial counterparts from Senegal, Mali, and Nigeria, as well as several prominent continental sports figures, to discuss the intersection of government policy and sports media.

Ghana has a rich history with the association, having successfully hosted the 6th AIPS Africa Congress in Accra.

Since its establishment, AIPS has acted as a safeguard for journalists’ rights, advocating for strict ethical standards and professional growth globally.

As the 8th edition commences in Bijilo, the focus remains clear: ensuring that African sports journalism continues to be professional, innovative, and ethically sound amidst a digital revolution.